Top 2024 Summer Destination: Switzerland

April 18th, 2024

As the “coolcation” trend only gets hotter, Europe’s new summer hotspots are beginning to emerge—and Switzerland is leading the way. Families will want to seek out hotels like Victoria-Jungfrau Grand Hotel & Spa or La Réserve Geneva Hotel, Spa and Villa, both of which have robust children’s clubs and kid-friendly programming (wakeboarding school, anyone?). Meanwhile, art-lovers should set their sights on Zurich’s La Réserve Eden au Lac, which is conveniently located near all of the city’s top cultural institutions. No matter your idea of summer fun—from boating and picnics to open-air concerts and mountain hikes—these three iconic Swiss properties are ideally poised for seasonal adventures. Read on!


A new themed mountain trail with views of Eiger’s North Face (one of the world’s most formidable peaks) is luring active travelers to Switzerland’s Jungfrau region. The perfect base camp for your adventure? The legendary Victoria-Jungfrau Grand Hotel & Spa, which is located a funicular ride away from the start of the trail. Dating to the mid-1800s, the Belle Époque hotel (the former stomping grounds of Goethe and Lord Byron) has chandelier-lit salons, trickling marble fountains, six tennis courts, and a 5,500-square-meter spa with a vaulted indoor swimming pool and an outdoor saltwater pool. It’s also super family-friendly thanks to its sprawling Bienhuus (Bee House) play facility, where the little ones can partake in dance classes and face painting and make decorative wreaths, beeswax candles, and bracelets. Be sure to make reservations at the hotel’s Radius by Stefan Beer restaurant—which was recently awarded a Michelin Star and a Green Star—where the Swiss chef creates tasting menus with ingredients like wood sorrel and Mirabelle plums sourced within a 50-kilometer radius of the hotel.


Zurich is an eminently walkable and bikeable city with an exploding cultural scene. In the summer, the city comes alive with a whole calendar of free outdoor summer concerts ranging from Openair Wipkingen held on the River Linnett to Stolze Openair, the city’s largest free open-air festival. For a fittingly cultured place to stay, look no further than La Réserve Eden au Lac. Designed by Philippe Starck, the lakeside landmark is located strolling distance from the Opera House, the Pavilion Le Corbusier, the Art Nouveau-era Bad Utoquai bathing pavilion, and the Kunsthaus Zurich art museum (look out for masterpieces by Monet and Van Gogh). The Swiss city is also renowned for its public art: there are more than 1,000 works by the likes of Nikki de Saint-Phalle and Augusto Giacometti scattered around town. Back at the hotel, guests can opt for Motoscafo boat rides across the lake, picnics in surprise locations, wellness sessions in a floating sauna, and golden hour magic at the hotel’s buzzy Peruvian rooftop restaurant.


La Réserve Geneva Hotel, Spa and Villa occupies a privileged location within a 10-acre park on the lake’s right bank, with views of the Jura mountains. While the property’s 20,000-square-foot Nescens Spa—the city’s largest wellness haven—draws its share of health-seekers, families love the property for its vast wooden playground, interconnected rooms, and seasonal activities ranging from tennis lessons to pastry making to wakeboarding lessons with a two-time World Wakesurf champion. Don’t miss the city’s new family friendly attractions like Renzo Piano-designed CERN Science Gateway, located a quick 20-minute ride from the hotel. Swiss wine is a well-kept secret (98% of it stays in Switzerland!), but at the nearby Lavaux vineyards, just 15 minutes west of the city center, guests can sample the region’s famed Chasselas wine and discover the region’s 200+ winemakers!

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