asian elephants need you now: lady antebellum’s charles kelley and wife cassie design a model elephant for auction

July 29th, 2011

Country music superstar, Charles Kelley, member of the six-time Grammy Award-winning band Lady Antebellum, and his wife Cassie Kelley, will use their larger-than-life artistic talents to help raise money for elephant conservation by designing a model elephant to be auctioned off during the 10th annual King’s Cup Elephant Polo Tournament in Hua Hin, Thailand on September 10th, 2011.

Anantara has partnered with some of the most celebrated names in the music, fashion, television, and business worlds to harness their generosity and creativity to work towards elephant conservation. Alongside Cassie and Charles, Kim Jones, head designer for Louis Vuitton; Charm Osthanond, Thai TV star; and supermodels Cindy Bishop and Lookade Kingpayome will all participate in designing an elephant for the auction. Each celebrity will have one month to transform a small plain wooden elephant into a work of art to be auctioned off on the last night of the tournament. All proceeds from the auction will be donated to Anantara’s own Golden Triangle Asian Elephant Foundation, which will in turn donate the proceeds to various elephant projects around the country.

The King’s Cup was introduced in 2001 by Anantara Hotels Resorts & Spas, and to date the tournament has raised over $300,000 for the National Elephant Institute, which provides medical care and sustenance to Thailand’s elephant population and employment and training for their mahout handlers. Proceeds from last year’s tournament also went to fund the first-ever elephant therapy program, which explores the benefits of using elephants as an alternative treatment for children with autism.


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