we’re in an andaz state of mind

March 30th, 2010

Andaz 5th Avenue 

Fashion Week may have said goodbye to Bryant Park for good, but its new neighbor, Andaz 5th Avenue, has some new threads to show off. The hotel, sister property to Andaz Wall Street (which opened in January), has been draped from head to toe in red banners this week. 

The zing-y display, which passerby are checking out on 5th Avenue and 41st Street, gives answers to the following question asked of New Yorkers: What is your favorite, uniquely NYC moment? Thoughts range from the cultured (“eating sushi on the steps of the New York Public Library”) to the unfettered (“fire hydrant sprinklers”).

Andaz 5th Avenue hopes to become the newest setting for these metropolitan moments. Designed by Tony Chi of tonychi and associates, the striking design of Andaz 5th Avenue includes elements like steel factory windows – jaw-droppingly tall – that will set off views across Manhattan and, for quieter moments, a garden retreat in the center of the hotel.  Each of the 184 guestrooms will be full of natural light, plenty of space, and touches of whimsy such as clear hanging racks on an open-faced closet, a reference to the display racks in the nearby Fashion District, and cloisonné foot baths to fill after a day of city walking.

Meaning ‘personal style’ in Hindi, the Andaz philosophy is one of symbiosis with the neighborhood. Produce is locally sourced and the check-in and service is simplified, without the middlemen of doorman, bellhop, and concierge at the desk – just one “host” for each incoming guest. 

It seems Spring may have finally sprung in New York, and it’s blooming brightest on 5th Avenue and 41st Street.

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