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Virtuoso

Global

Virtuoso is the leading global travel agency network specializing in experiential and luxury travel. The invitation-only organization comprises more than 1,200 travel agency locations with 20,000 travel advisors in 54 countries. Drawing on its preferred relationships with more than 2,300 of the world’s best hotels and resorts, cruise lines, airlines, tour companies and destinations, the network provides its upscale clientele with exclusive amenities, experiences, and access.

Virtuoso advisors are like trusted financial advisors who save travelers time and money while recommending highly personalized experiences and helping them allocate their budget to make the most of their precious vacation time. Travelers receive VIP services and privileged access — room upgrades, free breakfasts, and unique experiences you can’t find online. On average, travelers receive more than $500 of amenities per hotel stay when they book through an advisor.

By the Numbers

Founded in 1986; annual sales of $35 billion make Virtuoso a powerhouse in the luxury travel industry; future 2025-2026 sales are already up 38% over 2023; and demand for travel advisors remains high with a 76% increase in consumer seeking out advisors

Some of our stories

Preferred relationships with more than 2,300 of the world’s best hotels and resorts, cruise lines, airlines, tour companies and destinations
Annual sales of $28-$32 billion make Virtuoso a powerhouse in the luxury travel industry
58% of 300 Virtuoso advisors expect cruising to surpass land-only experiences in 2025; this is a space to watch!
With one in eight Virtuoso clients traveling for wellness, luxury travelers are seeking specialized treatments for insomnia, cognitive decline, and disease prevention
The rise of independent travel among women is set to grow in 2025 and beyond, with more women of all ages opting for solo, adventurous trips. According to Virtuoso, 71% of Virtuoso solo travelers are women, with a recent surge among empty nesters and clients in post-partner stages