too coo for school

January 25th, 2012

Want to make sure you’re booking the right hotel? Coo Boutique’s vetted collection guarantees you will.

The Problem
TripAdvisor and countless online reviews and forums overpopulate the internet, making planning a trip completely overwhelming and nerve-racking. Larger travel sites such as Expedia have over 500 hotels in New York City alone. Between clicking through a hotel’s website for pictures, scanning opinion sites for reviews, and reading from publication websites for the best local sights and restaurants, it can be information overload.

The Cure, the newest and most discerning online luxury travel site, was formed as an antidote to this overload. Instead of spending hours combing the web for the best information for a trip, it’s already in one place. Coo Boutique selects only the best hotels for its collection, accentuated by beautiful images, member reviews, and local city guides. The collection is carefully curated by an A-list roster of editors and advisors hailing from Travel + Leisure, Town & Country, The New York Times, and The Wall Street Journal and an advisory board of travel world veterans formerly with Abercrombie and Kent, American Express, and several hotel groups.

These experts have advised on a streamlined list of luxury hotels and the perfect, succinct city guides to go with them, full of insider information on the best places to eat, shop, and sight see (over 50 new guides coming this year). For instance, visitors to New York can avoid tourist traps by heading to the chicest restaurants and bars, just like a local.

First and foremost, to even be considered as a Coo Boutique hotel, the property must have unparalleled service. Coo Boutique selects its properties by speaking to experts and fellow travelers and performing site inspections where they evaluate every aspect, from check-in to room service, dining to amenities. There is no fee for hotels to belong in the Coo collection, so no hotel can buy its way in. Booking through Coo Boutique assures a seamless travel experience and none of the let-down of arriving at a disappointing, internet-lauded hotel. Coo Boutique is constantly reviewing its hotels and looking for feedback. Hotels that don’t meet the standard are immediately removed. Coo Boutique offers a limited collection to bring you only the most fabulous hotels and resorts in the world.

Man with the Plan
Coo Boutique was born out of founder Tushar Roy’s own frustrations with finding the right hotel. An avid traveler though not in the business, Roy rounded up his travel contacts for the collective wisdom of experts in the industry and in media along with his own research to assemble the perfect list.


Leave a Reply



« »